Ten Years Already!  

Ten years of service, innovation, and transformation, always human, always aligned.

SPCTE has become a true incubator of innovation. Our services have evolved to deliver results more quickly — without pressure, without pushing — and above all, results that last.

• +50% to +300% increase in productivity
• Less stress, less conflicts, better synergy
• Less friction in daily exchanges and operations, more flow
• A structure that truly serves the mission

Do you know the story behind our first logo?

When I launched the company, I had just published my first book: Défi d’entreprise : croître en équilibre (Business Challenge: Balancing Business Growth).

Back then, the business was called Sonia Perron C.T.E., for Croissance et Transformation en Équilibre (Balanced Growth and Transformation).

That first logo was inspired by a few very personal elements:

• My hypersensitivity — I’m known not as the princess but the empress and the pea at home 😉 — hence, the seal shape.
• The recognition I had earned for the quality and impact of my work — hence, the structured and elegant SP.
• My deep belief in human uniqueness — that every person is perfect and magnificent when they’re truly themselves, and that my strength lies in helping that uniqueness shine — hence, the yellow, like sunlight and warmth.

The journey toward a new look

January 2021
The team was growing. I realized it was time to dissociate the company from my name — to make way for future transitions, or even a potential sale.
That’s when we became SPCTE — Service Personnalisé pour la Croissance et Transformation d’Entreprise(Personalized Service for Business Growth and Transformation).

May 2022
Audrey — my daughter — joined the adventure. The most beautiful gift to date, I’m telling you. Her natural talent for innovation brought fresh energy, speed, and creativity that uplifted the whole team. That’s when it became clear: one day, there would be a transition.

January 2025
During a brainstorming session with Audrey to plan our 10th anniversary, something clicked. SPCTE = Sois Parfaitement Comme Tu Es. (Be Perfectly As You Are)
It all made sense. It was time to evolve the logo — to reflect who we are, now, ten years later.

Why this new logo?

Because SPCTE is:

• The first consulting firm in Québec to introduce conation and the Kolbe Indexes.
• The only one in the Francophonie to integrate all three parts of the mind into its approach.

On April 22, 2025, we launched our book Cellul’Ère — the business model we created. (Cell’Era, the English version, will be published   in August 2025)
It’s inspired by sociocracy, structured around the 3 parts of the mind, and rooted in the uniqueness of every member of the organization. A radically different model that gently transforms how businesses are managed.

In this model, each person is represented by three honeycombs – one for each part of the mind.
Each dimension has its place.
Uniqueness is seen and valued.
Together, they form a living, fluid, and aligned organization.

And that’s what our new logo is all about.

What does this logo really mean?

This logo reflects what we see in our clients every day:

When someone is aligned with the parts of their mind:

• They feel at ease.
• They become naturally high-performing.
• They act without effort or mental fatigue.

And the business?
It gains fluidity, retention, productivity, profitability — and above all… sustainable growth.

For Human and Companies