Cell’Era – THE Business Model
It was late one evening. My mother and I—yes, we’re a family business—were deep in a brainstorming session. We had tried implementing conventional management systems, complete with powerful tools, both for our clients and ourselves. But something didn’t sit right.
Our culture is adaptive, fluid, human. The frameworks? Too rigid. Once a method is imposed, it’s hard to veer away. You’re expected to follow the proven path. But what works for one doesn’t always work for another.
Uniqueness is one of our core values.
Fixed, impersonal methodologies can’t adapt to every organization. They offer structure, sure—but not always the right one. And when structure becomes too tight, it stifles movement, creativity, and the human spirit. People get lost in the process. Growth stalls. Energy fades.
— “We need something different. These models are too rigid—they don’t leave room for human nature. I’m convinced the circle is the foundation of the model,” said Madame Boss.
That’s when it hit me. A little Big Bang in my mind. Everything started to click. That night, at exactly 10:38 PM, with dry-erase markers in hand, we sketched our vision… on a patio door.
That moment gave birth to Cell’Era.
An innovative, organic, deeply human business model. A structure that supports without suffocating. That fosters clarity, accountability, and collaboration—while honoring spontaneity, creativity, and people.
Cell’Era offers:
- A simplified approach to management in 6 essential points.
- A clear system where everyone knows their role, their contribution, and their impact.
- A culture grounded in well-being and empowerment.
- A solid, timeless foundation to build on.
- We wrote this book to share that vision—with businesses ready to create tomorrow, today.
Because it’s time to move beyond rigid, impersonal systems. Let’s keep the load-bearing walls… and say goodbye to the ones that no longer hold.
Please note the ENGLISH version of the book will be available the summer of 2025.
Click here to get the French Version
